Finding the distributor of a supplement brandin Switzerland or in Europe
UPDATED — AUGUST 2026
How do you buy a brand to resell it? This guide answers, brand by brand: who distributes in Switzerland and Europe, how to open a reseller account, on what terms.
This guide is brought to you byAlpine Labs, a dietary supplement brand whose formulas are developed in Switzerland and distributed across Europe, with more than 80 quality products.
Distributor by brand: who supplies what in Switzerland and Europe?
Each entry sums up who really distributes the brand, how a reseller account opens and what it means for your margin, in Switzerland as across Europe.
/ 01 — SPORTS NUTRITION
Who distributes the major sports nutrition brands in Switzerland and Europe?
United States
Optimum Nutrition distributor
The Gold Standard whey brand, owned by the Glanbia group. No direct wholesale for a point of sale: distribution goes through official importers and wholesalers specific to each country, with minimum order quantities. With public prices compared online around the clock, the resale margin is structurally tight. In practice, a point of sale opens its account with the sport wholesaler of its country and works with terms shaped by the volumes of online retail.
Germany
ESN Nutrition distributor
The dominant sports nutrition brand in the German-speaking market (The Quality Group). Its main channel is direct online sales; a reseller goes through the brand's B2B terms or specialist wholesalers, mostly active in Germany and Austria. Outside that zone, shelf presence stays patchy: a point of sale outside Germany works with terms and logistics designed for the domestic market.
Germany
More Nutrition distributor
Germany's phenomenon of the moment, same group as ESN. Driven by social media, the brand sells online first; shelf presence exists but is steered by the group, with terms heavily geared to the German market. Direct access remains rare for a reseller: the brand favours its own online shop and a handful of partner chains chosen by the group.
United Kingdom
MyProtein distributor
Sold mostly on its own site, with near-permanent promo codes. For a reseller, it is the textbook case of the hard-to-resell brand: the end customer knows a public price that is constantly slashed, which leaves little room for margin. The few B2B accounts go through the parent company THG, with dedicated ranges; most points of sale prefer to capture this demand with a brand whose price holds.
Portugal
Prozis distributor
Same direct-to-consumer logic as MyProtein, with a huge catalogue. Physical resale exists but stays marginal; terms are obtained from the brand. The brand bets everything on its platform and integrated logistics; on shelves it stays rare outside Portugal and Spain, and reseller terms are negotiated case by case.
United Kingdom
Applied Nutrition distributor
The fastest-rising British brand, listed on the London Stock Exchange and very present in retail. One of the big brands most open to resellers: international distribution through importers and wholesalers, accessible B2B terms. For a Swiss or European point of sale it is often the simplest way into the sport shelf: active importers, reasonable minimums and a wide range.
Hungary
BioTechUSA distributor
Hungarian group with a dense network of shops, including franchises, and wholesale distribution across Europe. A reseller account is opened through the country's subsidiary or importer. The group also pushes its own store network: an independent reseller therefore coexists with the brand's shops in the same catchment areas.
Hungary
Scitec Nutrition distributor
Historic brand of Europe's gyms, acquired by the same group as BioTechUSA. Established distribution through multi-brand wholesalers in most countries. Access is simple through generalist sport wholesalers; today the brand competes mostly on price and volume.
Poland
Olimp Sport Nutrition distributor
Backed by a Polish pharmaceutical laboratory, with a wide sport and health catalogue. Distributed in Europe through wholesalers; terms via the country's importer. Its pharmaceutical backing (the group's production standards) makes it an easy brand to defend in para-pharmacy as well as in sport shops.
/ 02 — DIRECT-TO-CONSUMER BRANDS
AG1, Sunday Natural, Nutri&Co: can you resell these brands?
United States
AG1 (Athletic Greens) distributor
The most marketed green shake of the moment, sold exclusively by direct subscription to the consumer. There is no reseller channel: impossible to put on a shelf. The demand it creates for greens and multivitamins is captured with other brands. Even its logistics stay locked: no B2B accounts, no retail exceptions: the brand fully assumes a subscription-only model.
Germany
Sunday Natural distributor
The premium Berlin brand, more than 1,500 references, acquired by the CVC fund. Sold exclusively on its own site: no wholesale, no resale, no marketplace. The clientele it has educated on clean label ends up at the counter of pharmacies and drugstores. For a point of sale there is nothing to resell, but everything to capture: this clientele walks in looking for clean dosages, readable labels and analyses it can check.
France
Nutri&Co distributor
The French online brand most visible on formulation and transparency. Sells essentially direct; there is no wholesaler network open to resellers. The brand cultivates a direct relationship with its community; a point of sale that wants to answer this demand for transparency does so with distributed brands playing the same card.
France
Nutripure distributor
French brand carried by athletes and content creators, sold directly on its site. Resale is not its model; those looking for its wholesale equivalent turn to distributed brands. The model rests on community and subscription; there is no structured wholesale network and no published reseller terms.
/ 03 — MICRONUTRITION & PHARMACY
Who distributes the pharmacy and drugstore brands in Switzerland and Europe?
France
Arkopharma distributor
Europe's heavyweight of pharmacy phytotherapy (Arkogélules, Arkoroyal), distributed in some sixty countries. Pharmacy distribution is structured country by country, through the laboratory's sales force and pharmaceutical wholesaler-distributors. An account opens like with any laboratory: through the regional pharmaceutical wholesaler-distributor, under the standard terms of the pharmacy channel.
France
PiLeJe distributor
The reference for micronutrition in French pharmacies, known for its Lactibiane probiotics and its ties to health professionals. Accounts reserved for pharmacies, distribution through the laboratory and wholesaler-distributors. Outside the pharmacy, the brand hardly opens up at all: no drugstores, no health food shops; the pharmaceutical advice channel is part of its positioning.
France
Nutergia distributor
French micronutrition with a strong presence in pharmacies and among practitioners, with integrated manufacturing in Aveyron. Distribution is handled by the brand and its regional agents; export goes through importers. A reseller account is requested directly from the laboratory or its regional agent, with support built around counter advice.
United States
Solgar distributor
Premium brand of pharmacies and health food stores. One official importer per country manages reseller accounts, prices and minimums; you cannot buy wholesale directly from the parent company. The consequence for the buyer: prices and minimums vary from country to country, and listing a new product depends on the local importer's calendar.
United States
Pure Encapsulations distributor
Very much in demand among practitioners and pharmacies, owned by Nestlé Health Science. Distribution goes through the group's subsidiaries and importers depending on the market, with accounts geared to health professionals. Access is easier for a pharmacy or a practitioner than for a generalist shop, as the brand protects its health-professional image.
Austria
Biogena distributor
The premium brand on the rise in the German-speaking market, between practitioners, pharmacies and its own shops. Distribution closely controlled by the brand, terms via its subsidiaries. Opening an account outside the German-speaking area remains selective; the brand prefers to grow its own shops and its practitioner network.
Switzerland
Burgerstein distributor
The reference of Swiss pharmacies and drugstores, distributed by its parent company Antistress SA (Rapperswil-Jona) with a national network established long ago. The brand is sold through the advice channel (pharmacies, drugstores, Swiss online para-pharmacy) and rarely leaves it: very little presence outside Switzerland or outside the pharmacy channel.
Switzerland
Phytopharma distributor
Swiss pharmacy and drugstore brand (Grandvillard, Fribourg), from phytotherapy to supplements. It supplies points of sale directly: the account opens on its online professional shop, reserved for pharmacies and drugstores in Switzerland, with no online sales to individuals. Outside this Swiss advice channel, presence remains limited.
/ 04 — IN PRACTICE, BRAND BY BRAND
How do you become a reseller of these brands?
How to become an Optimum Nutrition reseller?
Through your country's official importer or wholesaler: the brand does not sell directly to points of sale, and distribution comes with minimum order quantities. To complete the shelf with a brand bought direct and without minimums, there is the Alpine Labs reseller account.
How to become an ESN or More Nutrition reseller?
Both brands of The Quality Group sell online first; resale goes through their B2B terms or specialist wholesalers, essentially in Germany and Austria. Outside the German-speaking market, distribution is harder to access.
Can you resell MyProtein or Prozis?
Their model is direct-to-consumer sales, with permanent promotions: resale exists but stays marginal, and the margin is hard to defend against their own online prices.
How to resell AG1 or Sunday Natural?
You cannot: these brands have no reseller channel. The demand they create for greens, multivitamins and clean label is served on the shelf with distributed brands, or with a direct brand like Alpine Labs.
How to list Arkopharma or PiLeJe in a pharmacy?
Through pharmaceutical wholesaler-distributors and the laboratory's sales force; accounts are reserved for pharmacies and para-pharmacies, with the terms of the pharmacy channel.
How to become a BioTechUSA or Scitec reseller?
By opening an account with your country's subsidiary or importer; the two brands of the same group are distributed by multi-brand wholesalers in most European countries.
/ 05 — THE BRAND
Do you know the brandAlpine Labs?
Alpine Labs is a Swiss dietary supplement brand built for distribution: more than 80 products in the range.
Quality
Formulas developed in Switzerland, manufactured in Europe in GMP- and HACCP-certified facilities. Every batch is analysed by an independent laboratory before release.
Compliance
Proven formulas that comply with Swiss requirements and the harmonised European regulatory framework. Any additional national requirements specific to an individual country must be checked before the product is placed on that market. One multilingual label, valid on every market.
Transparency
Full composition and dosages on the label, no hidden blends; the certificate of analysis of every batch can be checked via the QR code on the pack.
Order space
No importer, no wholesaler: Alpine Labs sells directly to resellers, with no minimum order, through the Enter Lab professional space. One account, one contact, a restock in minutes.
What Alpine Labs offers resellers, compared with the other brands
Alpine Labs
Other brands
Direct sales to the reseller, no intermediary
via importer or wholesaler
No minimum order
frequent minimums
Certificate of analysis (COA) for every batch, readable by QR code
varies by brand
Multilingual label: one product for 14 languages
often one label per language
Logistics hubs for Switzerland/Europe
often complicated to deliver Switzerland and Europe at once
Compliance verified for Switzerland and Europe
varies by brand and market
Order space dedicated to resellers
ordering via a rep or an intermediary
Real-time stock, visible before ordering
availability known after the fact
Media space: downloadable packshots and visuals
on request, depending on the brand
"Other brands" column: an indicative reading of the classic channels (importers, wholesalers, direct sales); exact terms vary by brand, country and contract.
Does Alpine Labs distribute Optimum Nutrition, ESN, MyProtein or another of these brands?
No. Alpine Labs is a Swiss brand that distributes only its own range, directly to professionals. To buy the brands mentioned in this guide, contact their importer or their official wholesaler.
Can you resell AG1, Sunday Natural, MyProtein or Nutripure?
With difficulty, and most often not at all: these brands built their model on direct-to-consumer sales, without a reseller channel. A point of sale that wants to answer the demand they create (greens, multivitamins, clean label, sport) does so with distributed brands or with a direct brand like Alpine Labs.
How do you find the official distributor of a dietary supplement brand?
Start with the brand's website: a “B2B”, “professionals” or “wholesale” section names its importer or wholesaler for each country. Otherwise, contact the brand directly, ask the national importer, or meet distributors at trade fairs. The 21 cards in this guide summarise that information brand by brand.
What is the difference between an importer, a wholesaler and a distributor of dietary supplements?
The importer brings the brand into a market and takes on local compliance; the wholesaler buys several brands in volume and resells them to points of sale; the distributor holds a mandate from the brand, often exclusive, to develop a territory. One company sometimes combines all three roles.
What margin do you make reselling dietary supplements?
From 10% up to 50%, depending on the brand and the products. On brands sold mostly direct-to-consumer (MyProtein, AG1, Sunday Natural…), permanently discounted public prices push the margin towards the bottom of that range. On classically distributed brands, or ranges bought directly from the maker, a point of sale generally defends the top of the range, depending on volume and category.
How do you become a dietary supplement reseller?
Three steps. A framework first: a professional status and a clear channel, pharmacy, shop, gym or online store. The assortment next: better to start with a few references that rotate, picked from brands whose public price holds, because that is what protects your margin. The accounts last: importer or wholesaler for distributed brands, a professional account directly with the maker for direct brands, asking the real questions each time: minimum order, pricing, restocking. The 21 cards in this guide tell you which door to knock on, brand by brand.
What is white label, and how does it differ from private label?
White label is a standard product, formulated and manufactured by a third party, that each reseller dresses in its own name: fast and accessible, but the formula is identical for everyone selling it. Private label goes further: the product is developed for a single client, with specific formula, dosages and packaging, in exchange for high production minimums. In both cases you become the brand responsible for the product, with the labelling and compliance duties that come with it; this guide covers the other route, reselling existing brands.
How do you launch a dietary supplement e-commerce business?
A clear niche, a short assortment of references that rotate, and brands whose public price holds, rather than those permanently discounted by their own maker. Open a professional account with the maker or a wholesaler, start with a small real stock, and invest in content that answers your customers' questions. The cards in this guide show which brands are actually accessible to a new shop.
Which dietary supplements sell best for a reseller?
In store as online, the basics that rotate all year: proteins and whey, creatine, magnesium, multivitamins, omega-3, collagen. A point of sale earns more with one complete range from a single brand than with references scattered across many different brands.
Can you sell dietary supplements through dropshipping?
It is rare. Brands generally refuse this model: no control over stock, lead times or how their products are presented, and a margin too thin to defend. Selling through a marketplace (Amazon, for instance) is better accepted, depending on each brand's distribution policy. The classic route remains a professional account with real stock, even a small one.
Is it better to resell one brand with a large range, or to multiply brands?
Customers prefer large ranges: they trust one coherent brand and assume its products are compatible with each other, designed to be combined. For a reseller, it is therefore better to prioritise brands that cover a maximum of needs with one broad, coherent range, rather than stacking brands. That is the Alpine Labs model: more than 80 products under a single brand.
Do brands impose a resale price on resellers of dietary supplements?
No, there are no imposed prices, but there are recommended retail prices: they keep the market at a certain level, avoid breaking it, and reflect a quality brand. Prefer brands that have recommended prices: that way you are certain not to find the product cheaper at a competitor.
How much do you need to invest to start reselling supplements?
It all depends on the brand: some impose large minimum order quantities, others none at all, like Alpine Labs. With classic distribution and its minimums, count on a few thousand francs or euros for a first stock. With no minimum order, a few hundred are enough to test a range in real conditions, then restock according to rotation.
United States
